are printed on, the music you play in your store or the incense you have burning in your studio. It’s all branding. A brand strategy helps you map out your brand vision – what your brand stands for, who your ideal clients are and how you want them to think of you. Once your brand strategy is clear it sets you up to make informed decisions on every aspect of your business.
With the right tools and strategy, your brand can influence the way people engage with your business and how they feel about your product and services. Branding is shaping those perceptions in any form: The logo and colors you use, the way you show up on social media, the way you answer the phone, the stock your business cards
Your brand is the totality of your customers/audience perception of you as an entity.
Your brand, is not determined by a logo, or color palette or by fonts.
investment: $3000
- Brand Strategy
- Moodboard + Creative Direction
- Primary Logo, Secondary Logo & Brand Mark
- Custom Brand Pattern
- Social Media Visual Identity
- Colour Palette
- Typography Suite
- Brand Guidelines
What’s included
Your visual identity is made up of your logo, colors, fonts, illustrations, photography, and so on. It is anything visual that you associate with your brand. The purpose is to represent your personality, appeal to your ideal audience, and set expectations.
Branding Design
Your visual identity is made up of your logo, colors, fonts, illustrations, photography, and so on. It is anything visual that you associate with your brand. The purpose is to represent your personality, appeal to your ideal audience, and set expectations.
investment: $6000
- Up to 5 Pages Website Design ( Showit, Squarespace, Shopify, Webflow)
- Site Map
- SEO
- Copywriting
- Launch Support
- Development
What’s included
Your visual identity is made up of your logo, colors, fonts, illustrations, photography, and so on. It is anything visual that you associate with your brand. The purpose is to represent your personality, appeal to your ideal audience, and set expectations.
Web Design
Your website is your online home and can be one of the first touch points where your customers or audience find you. Its super important to make your website both aligned with your branding and appearing professional to make a lasting first impression
investment: $6000
- Up to 5 Pages Website Design ( Showit, Squarespace, Shopify, Webflow)
- Site Map
- SEO
- Copywriting
- Launch Support
- Development
What’s included
Your website is your online home and can be one of the first touch points where your customers or audience find you. Its super important to make your website both aligned with your branding and appear professional to make a lasting first impression
Website Design
inquire for quote
- Additional Website Pages
- Stock Image Sourcing
- Packaging & Label Design
- Business Card Design
- Branded Stationary
- Email Marketing Templates
- Digital Marketing Materials
What’s included
Your visual identity is made up of your logo, colors, fonts, illustrations, photography, and so on. It is anything visual that you associate with your brand. The purpose is to represent your personality, appeal to your ideal audience, and set expectations.
Design Add Ons
Every business has different needs so depending on the type of stationary you need, or if you require some coding on your website the price will be added to your total based on the services required.
investment: $6000
- Bespoke and Cohesive Wedding Brand
- Wedding Invitation Website Design
- Save the Date
- Invitation
- Welcome Sign
- Menu Stationary
- Seating Plan
- Additional Signage ( up to 3 )
What’s included
Your visual identity is made up of your logo, colors, fonts, illustrations, photography, and so on. It is anything visual that you associate with your brand. The purpose is to represent your personality, appeal to your ideal audience, and set expectations.
Wedding Design
I'm at the age where it seems like everyone I know is getting married. I recently designed stationary, signage and a website for my sisters wedding and it was so much fun, I decided to include it as a package.
inquire for quote
- Additional Website Pages
- Stock Image Sourcing
- Packaging & Label Design
- Business Card Design
- Branded Stationary
- Email Marketing Templates
- Digital Marketing Materials
What’s included
Every business has different needs so depending on the type of stationary you need, or if you require some coding on your website the price will be added to your total based on the services required.
Brand and Web Add Ons
investment: $6000
- Bespoke and Cohesive Wedding Brand
- Wedding Invitation Website Design
- Save the Date
- Invitation
- Welcome Sign
- Menu Stationary
- Seating Plan
- Additional Signage ( up to 3 )
What’s included
I'm at the age where it seems like everyone I know is getting married. I recently designed stationary, signage and a website for my sisters wedding and it was so much fun, I decided to include it as a package.
Wedding Design
The Process
Discovery
First we need to establish design preferences and do an analysis of where you are within your respective market. You’ll receive an online form with questions about your business and brand. Once I have a clear and holistic picture of your business I can begin the design process with a defined strategy.
Creative direction
Next I ask that you complete some pinterest homework! Even though the design will be based on appealing to your target audience, I still want to keep your vision and creative preferences in mind. Pin logos, color palettes, typography and any other imagery that resonates with you.
concept proposal
With your pinterest board and your brand strategy established, I’ll put together a concept proposal with 3 moodboards, color palettes and typeface systems for you to chose from. If you need help sourcing images for your pinterest board, take a look through my pinterest!
visual identity
After you’ve approved one of the concepts for your brand design, I’ll begin designing your logo suite. Alongside the logos, you’ll receive any accompanying brand graphics and finally a brand guidelines pdf, that ties everything together and provides instructions on how to best utilize your brand assets to maintain consistency across platforms.
web design
The web design process starts with a website content workbook that provides prompts to help you decide on the content for your site. I also need brand and product photography before I start. I start with the homepage and after the initial design is approved I’ll begin designing the additional webpages. You’ll also receive a tutorial on how to use your new website and I’m available for support 1 week after the launch date.
The web design process starts with a website content workbook that provides prompts to help you decide on the content for your site. I also need brand and product photography before I start.
I start with the homepage and after the initial design is approved I’ll begin designing the additional webpages. You’ll also recieve a tutorial on how to use your new website and I’m available for support 1 week after the launch date.
Web design
05
After you’ve approved one of the concepts for your brand design, I’ll begin designing your logo suite. Alongside the logos, you’ll receive any accompanying brand graphics and finally a brand guidelines pdf, that ties everything together and provides instructions on how to best utilize your brand assets to maintain consistency across platforms.
Visual identity
04
With your pinterest board and your brand strategy established, I’ll put together a concept proposal with 3 moodboards, color palettes and typeface systems for you to chose from. If you need help sourcing images for your pinterest board, take a look through my pinterest!
Concept Proposal
03
Next I ask that you complete some pinterest homework! Even though the design will be based on appealing to your target audience, I still want to keep your vision and creative preferences in mind. Pin logos, color palettes, typography and any other imagery that resonates with you.
creative direction
02
First we need to establish design preferences and do an analysis of where you are within your respective market. You’ll receive an online form with questions about your business and brand. Once I have a clear and holistic picture of your business I can begin the design process with a defined strategy.
Discovery
01
The Process
"My wedding website was exactly what Gianni and I wanted. Colleen spent so much time trying to get everything perfect for us and we cannot thank her enough. We will have our wedding stationary as keepsakes for the rest of our lives. "
"Colleen designed my brand and website for my e-commerce jewelry business and it was such a smooth easy process. The brand strategy booklet and questionaire helped me really understand what I wanted my brand to look like."
"Colleen designed my wedding website and it was so elegant. We loved the pink florals so much on the website we decided to ask her to design custom wine labels for our special day."
WANT TO KNOW WHAT PEOPLE ARE SAYING?
Lover of fashion, Charlie Kaufman films, and bringing brands to life. Please get in touch with me to get an investment guide sent right to your email. Together we can create something magical
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