Colleen Daniels Design

Shady Lady

Project Scope

website

stationary

logo suite

brand graphics

color palette

Shady Lady

Shady lady is a fun retro sunglass brand. Using a combination of 70's style graphics and imagery and Y2K brand elements, Shady Lady aims to attract a Gen Z customer base. The brand graphics are very bright and vibrant so the website design was decidedly toned down as to not overwhelm. Using geometric shapes and white space the website layout is clean yet eye catching.